When most people hear “machine learning,” they think of big tech companies and billion-dollar operations. But the truth is, small businesses can benefit just as much, if not more, from the innovative use of machine learning (ML). It’s not about replacing people; it’s about using data and automation to work smarter, save time, and make … Read more
Creating video content used to be time-consuming, expensive, and heavily dependent on professional tools or teams. But with AI stepping into the scene, things have changed dramatically. Whether a solo content creator, digital marketer, or small business owner, AI tools can help you produce polished videos faster and easier. Here’s how you can start using … Read more
Artificial intelligence is rapidly reshaping industries and the job market. As automation takes over repetitive tasks, professionals equipped with AI skills are becoming increasingly valuable. Whether you’re a student, developer, marketer, or business leader, learning the right AI competencies can help you stay relevant and competitive. 1. Machine Learning (ML) Understanding how machines learn from … Read more
Ever feel like your website is getting traffic, but no one sticks around? You’re not alone. One of the most telling and misunderstood metrics in digital marketing is bounce rate. A high bounce rate might seem like a failure, but it’s a message. Once you understand what it’s telling you, you can take action to … Read more
Most website visitors don’t convert on the first visit. Up to 98% leave without taking any action. That’s a huge missed opportunity. Enter retargeting ads as an innovative, cost-effective way to bring back lost visitors and convert them into paying customers. Retargeting can seriously boost your sales, leads, and ROI if you run a business … Read more
Digital marketing is no longer optional. It’s essential. Whether you’re a cafĂ© owner in Guwahati, a local brand in Tezpur, or a startup in Dibrugarh, how you market online defines how fast you grow. But here’s the million-rupee question: Should you do it yourself or hire a digital marketing agency? Let’s explore both options so … Read more
In a world overloaded with emails, social ads, and notifications, small brands are turning to a more direct and familiar channel, WhatsApp. Especially in regions like Assam, where personal connections and word-of-mouth still hold value, WhatsApp marketing is emerging as a powerful lifeline for local and small-scale businesses. Why WhatsApp? With over 500 million users … Read more
As a small business owner in Assam, navigating the world of digital marketing can be daunting. While handling marketing in-house is possible, many small businesses often make avoidable mistakes that can hinder growth and visibility. These missteps can waste time and resources, ultimately costing your business valuable opportunities. Here are the top mistakes that small … Read more
Google Ads is one of the most potent platforms for online advertising, offering direct access to people actively searching for your products or services. If you’re new to it, the dashboard can seem overwhelming, but with the proper guidance, you can launch your first campaign confidently and effectively. This beginner-friendly guide breaks it all down. … Read more
In the ever-evolving world of digital marketing, businesses are constantly weighing the benefits of SEO (Search Engine Optimization) versus PPC (Pay-Per-Click) advertising. Both strategies have unique strengths and can drive measurable results, but understanding when to use them can make all the difference in your marketing ROI. If you’re working with a digital marketing agency … Read more